Google Expands Demand Gen Tools

Google has announced new enhancements to its Demand Gen campaigns to help businesses maximize engagement across YouTube, Google’s Discover feed, and Gmail.

The updates include expanded controls for ad placements, creative improvements, and advanced retail features.

Google said advertisers can now decide precisely where their ads appear across YouTube, Discover, and Gmail. They will also be able to tailor campaigns specifically for YouTube Shorts to increase reach among mobile-first audiences.

The tech giant is additionally integrating its video partners network into the Google Display Network, enabling advertisers to connect with a broader audience across over three million sites and apps.

The company said as part of its efforts to refine its advertising solutions, Video Action Campaigns will be upgraded to Demand Gen starting in April.