Mexican Influencer Valeria Márquez Killed During Livestream in Suspected Femicide

The online community in Mexico is in shock after 23-year-old beauty influencer Valeria Márquez was shot and killed while livestreaming from her beauty salon in Zapopan, Jalisco. The tragic incident occurred on May 13, 2025, and has been classified by authorities as a suspected case of femicide.

Valeria, known for her vibrant personality and beauty tutorials on TikTok, was engaging with her followers when an unknown man entered the salon. According to witnesses, the man confirmed her identity before shooting her at close range and escaping on a motorcycle.

She was the owner of Blossom The Beauty Lounge, a popular salon where the fatal shooting happened. Valeria had built a strong social media following, with over 100,000 followers on TikTok and tens of thousands more on Instagram. She was also a former beauty pageant winner, having earned the Miss Rostro title in 2021.

Moments before the attack, Valeria appeared uneasy about an unexpected delivery and mentioned a strange gift in a conversation with a friend. These events, now part of the ongoing investigation, may offer clues into what led to the attack.

The Jalisco State Prosecutor’s Office has confirmed that investigations are underway, and forensic teams are analyzing evidence collected from the scene. No arrests have been made so far.

Valeria’s death has reignited concern over gender-based violence in Mexico, where femicide remains a significant issue. Activists and fans alike are calling for justice and stronger protection for women, especially those in the public eye.

As tributes pour in online, many remember Valeria not just for her content, but for her ambition, kindness, and entrepreneurial spirit.