Sub-Saharan Africa’s Recorded Music Revenues Surge by 22.6% in 2024

The recorded music industry in Sub-Saharan Africa experienced remarkable growth in 2024, with revenues rising by 22.6% to surpass the US$100 million mark for the first time, according to a report by the International Federation of the Phonographic Industry (IFPI).

The IFPI’s Global Music Report 2025 attributes this growth to the increasing adoption of digital streaming services across the region.

IFPI’s Regional Director for Sub-Saharan Africa, Ms. Angela Ndambuki, emphasized the role of strategic investments in fostering this expansion.

“The continued growth in recorded music revenues in Sub-Saharan Africa is a clear testament to the strategic actions record companies undertake to create opportunities in the region, not only for artists but also for fans of recorded music,” said Ndambuki. “Technology has been a crucial driver of this success, and it is essential for the region to enhance its policies and regulatory frameworks to attract further investment.”

Globally, the recorded music industry marked its tenth consecutive year of revenue growth, reaching US$29.6 billion in 2024, an increase of 4.8%.

IFPI CEO Victoria Oakley highlighted the role of innovation and investment in shaping the industry’s future.

“The essential role music plays in our lives is reflected in the industry’s continued growth. With innovation, emerging technologies, and further investments in artists, the global music ecosystem is poised for even more development,” she said.

The report also underscores the impact of artificial intelligence (AI) on the industry, with IFPI calling for stronger protections against unauthorized AI use of copyrighted music.

Meanwhile, other regions also saw positive revenue trends. The Middle East and North Africa (MENA) region recorded the fastest growth at 22.8%, followed closely by Latin America at 22.5%.

In contrast, the United States and Canada, which account for the largest share of global music revenues (40.3%), grew by 2.1%.

As Sub-Saharan Africa’s music industry continues to expand, stakeholders are urged to foster policies that sustain this momentum and ensure artists and record companies benefit from the region’s digital transformation.