STARLINK'S MARKET SHARE IN KENYA DROPS

American satellite internet company, Starlink, has lost ground in Kenya’s fixed broadband market, slipping to ninth place in the quarter ended June 2025.
According to the Communications Authority of Kenya (CA) Q4 Sector Statistics Report for the 2024/2025 financial year, Starlink’s market share dropped slightly from 0.9 percent to 0.8 percent over the three-month period, despite adding 359 new customers. Its subscriber base grew from 17,066 in January–March to 17,425 in April–June 2025.
The Elon Musk-owned firm, which launched in Kenya in July 2023, is popular for providing ultra-speed internet services to both served and unserved areas, enabling access for individuals and communities in remote or off-grid locations without reliance on traditional network masts.
However, its growth has been limited by the relatively high initial cost of its equipment, which ranges from approximately Ksh28,000 to Ksh45,000. The recent decline in market share is also attributed to a freeze on new connections during the review period.
Meanwhile, telecommunications giant Safaricom maintained its dominant position in Kenya’s fixed internet market with a 34.3 percent share, despite a slight dip from the previous quarter.
The company expanded its fixed internet subscriber base by 57,631 users, reaching 735,749 customers between April and June 2025, up from 678,118 in the previous quarter.
Jamii Telecommunications Limited also grew its customer base to 442,076 users, holding a 20.6 percent market share. Wananchi Group and Poa Internet Kenya experienced a decline in their subscriber numbers, with 271,822 and 268,554 users, respectively.