Tequila brand, Casamigos, has officially launched in Kenya.

George Clooney’s premium tequila brand, Casamigos, has officially launched in Kenya. The debut event was hosted by East African Breweries Limited (EABL) at the Sankara Hotel in Nairobi, marking the brand’s entry into the Kenyan market.

The launch, which featured a “shades of blue” dress code in line with the Casamigos branding, was attended by influencers and media personalities, including Jay Take A Pic, Miano Muchiri, and Ajib Gathoni.

Casamigos, founded in 2013 by George Clooney, Rande Gerber, and Mike Meldman, is known for its high-quality tequila. The brand offers three distinct varieties:

Casamigos Blanco: Known for its crisp and clean taste with citrus, vanilla, and sweet agave notes, finishing with a smooth aftertaste.

Casamigos Reposado: Aged for seven months, it has a soft, smooth profile with flavors of oak, caramel, and cocoa, leading to a silky finish.

Casamigos Añejo: Aged for 14 months, this variety features caramel, vanilla, and spicy flavors with a smooth, lingering finish.

Alvin Mbugua, EABL's General Manager of Spirits, highlighted that the launch was aimed at positioning Casamigos as a premium choice for Kenyan consumers, particularly in the urban and upscale markets, where there is increasing demand for luxury spirits.

The launch reflects EABL’s commitment to diversifying its premium spirits offerings and catering to the evolving tastes of Kenyan drinkers.