DIAMOND BECOMES FIRST EAST AFRICAN JUDGE ON NETFLIX'S 'MAKING A BRAND' AS A CELEBRITY JUDGE

Tanzanian superstar Diamond Platnumz is set to break new ground once again, this time, on an American stage. The celebrated Bongo Flava musician, whose real name is Naseeb Abdul Juma, has been confirmed as one of the celebrity judges for Makin A Brand, a U.S.-based entrepreneurial reality show set to air from August 1 to August 5, 2025.
He will be the first East African artist to join the show’s panel, appearing alongside American music heavyweights such as Trey Songz and Soulja Boy. The show is hosted by renowned influencer Holly Barker, who is also one of the creative leads behind the project.
Making a Brand is more than just reality entertainment; it is a platform for ambitious entrepreneurs to pitch their business ideas to global stars.
Diamond is no stranger to reality television. He has been a central figure in the popular Netflix series 'Young, Famous & African', which premiered in 2022. His participation brings not just celebrity appeal but a unique African entrepreneurial lens to the show.
His involvement is seen as a major boost for African representation in global business and entertainment spheres.