MCK SEEKS 1.5 BILLION TO DEVELOP AI-POWERED MEDIA MONITORING SYSTEM

The Media Council of Kenya (MCK) is seeking Ksh1.5 billion to develop an artificial intelligence-powered media monitoring system. This is to address the growing concern over ethical violations and the financial instability of the country’s media industry.
The proposal, presented to the National Assembly’s Committee on Communication, Information and Innovation, aims to upgrade the council’s oversight infrastructure to monitor and regulate 250 television stations.
“The proposed changes, already submitted to the Ministry of ICT and the Digital Economy, will clarify the Council’s functions and bolster its regulatory authority,” said David Omwoyo, the council’s chief executive officer.
Omwoyo informed lawmakers that the Council currently operates six regional media hubs in Malindi, Mombasa, Busia, Kisumu, Eldoret, and Kisii, supporting over 2,900 accredited journalists. In total, 9,023 journalists have been accredited, and 84 media violation cases documented, he said.
“This critical gap necessitates an urgent and strategic investment in an advanced media monitoring system capable of comprehensive and real-time coverage to ensure no licensed entity operates outside our ethical oversight,” Omwoyo added.
Omwoyo also warned of deteriorating conditions in the media industry, stating that 90 percent of outlets are unable to pay salaries, with some struggling to cover basic operational costs such as electricity bills.